#523 - RIP Rufus! Hello Alexa For Shopping | Weekly Buzz 5/21/26

Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon https://www.aboutamazon.com/news/reta... How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more https://www.aboutamazon.com/news/reta... New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings. This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It’s especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster. Help customers discover your new products with new or notable arrival badges https://sellercentral.amazon.com/sell... Turn unsold inventory into recovered value https://sellercentral.amazon.com/sell... TikTok Shop Now Open To All In New Change https://www.spinsouthwest.com/news/ti... Amazon Advertising Event in Seoul, Korea https://h10.me/seoul In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:42 - RIP Rufus, Hello Alexa For Shopping 16:39 - Managing Amazon PPC Bids Based on Keyword Ranks 24:27 - New Amazon Badges 25:28 - Get Amazon Demand While On Other Websites 28:53 - Liquidation Options For Amazon Products 30:52 - TikTok Shop Ireland Now Open For Business 31:12 - Amazon Advertising Event in Seoul, Korea Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast! See more podcasts episodes at https://www.ampmpodcast.com/ Apple Podcast: https://podcasts.apple.com/us/podcast... Connect with us:   / ampmpodcast