Désirabilité : pourquoi un commerce ne se gagne plus sur les prix — Guillemette Levron-Menou

For this new episode of "A Job That Provides a Living"—the first to feature an expert—Nathanaëlle Oustrain interviews Guillemette Levron-Menou, a desirability strategy consultant. After more than 20 years developing brand image in the retail sector, Guillemette now puts this expertise to work for independent retailers. Her observation: faced with the internet, businesses no longer compete on price. They win on experience, uniqueness, and perceived value. In this discussion, we talk about: why a shop has become a destination, not just a point of sale the 3 seconds that determine whether a window display is understood merchandising as a revenue driver (not just decoration) the "perceptual diagnosis" method to identify what's not working the €10,000, €15,000, €20,000, €30,000 hidden in the average purchase and customer loyalty embracing your uniqueness rather than copying what's "Instagrammable" A practical episode for all independent businesses that want to develop a profitable business, without solely chasing volume. ⏱️ Chapters 00:00 Introduction — the new expert format 05:04 Guillemette's journey 13:08 The internet will never take that from you 21:26 A storefront has 3 seconds to be understood 33:28 €30,000 in hidden revenue in your shop 34:52 Omotenashi, the art of hospitality 41:30 Embracing your uniqueness 44:55 The final piece of advice: dare to take a step back 🎧 Also listen on: Spotify → https://urlr.me/Rs4NXn Apple Podcasts → https://urlr.me/P4FwWR ——— 🚀 THE COHORT "A profession that provides a living" The 1st cohort is now accepting pre-registrations. A group coaching program via video conference, lasting approximately 10 weeks, in a very small group (6 to 8 self-employed individuals established for at least 6 months), to help you gain clarity on your financial data, set the right price, and make a living from your business. Places are limited and subject to pre-registration approval by Nathanaëlle. 👉 All the information and pre-registration details: https://oncourtiz.fr/index.php/cohorte-un-... Guest: Guillemette Levron-Menou — guillemettelm.fr A @agence_simco production #localbusiness #merchandising #customerexperience #desirability #entrepreneurship #abusinessthatmakesyoulive