The Property Data Trap Most Investors Don’t See, Is Your Research Enough?

Before you call the property manager, build your shortlist with data. Try SuburbsFinder for FREE here👉 https://www.suburbsfinder.com.au/?utm... Property data is powerful, but it can also give investors false confidence if they do not understand what is happening in the real rental market. In this interview, Ashleigh Goodchild from SOCO Realty breaks down the property data trap and explains what investors often miss before buying: tenant demand, rent affordability, maintenance patterns, suburb reputation, property condition, realistic rental appraisals and whether the property suits the local tenant market. We also discuss why the best investment property is not always the prettiest property, why a suburb can look rough but perform well, and why the right property manager can help investors avoid costly mistakes. This is a must-watch for anyone buying an investment property in Perth or using data to research suburbs across Australia. — Gilbert Melgar is the founder and CEO of SuburbsFinder, bringing over 20 years of data analytics experience to the property sector. After graduating, he moved from the Philippines to Australia, where he encountered both the challenges and opportunities of property investing. He first entered the market in 2016, applying his analytical skills to identify undervalued suburbs and investment hotspots. In the process, he spotted a gap in accessible, suburb-level research tools, which resulted in him creating SuburbsFinder. SuburbsFinder is a leading property research and analytics tool that aggregates and transforms public data, drawn from government sources, property sale and rental listings, and agent reports, into interactive dashboards and reports for over 15,200 Australian suburbs. Watch the demo: https://www.suburbsfinder.com.au/ — Connect Website: https://www.suburbsfinder.com.au/ Facebook:   / suburbsfinder   LinkedIn:   / gilbert-melgar   Instagram:   / suburbsfinder   — DISCLAIMER: Not Legal, Financial & Taxation Advice. The Listener acknowledges and agrees that: • Any information provided by us is provided as general information and for general information purposes only; • We have not taken the Listeners’ personal and financial circumstances into account when providing information; • We must not and have not provided legal, financial or taxation advice to the Listener; • The information provided must be verified by the Listener prior to the Listener acting or relying on the information by an independent professional advisor including a legal, financial, and taxation advisor and the Listener’s accountant; • The information may not be suitable or applicable to the Listener’s individual circumstances; • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and we are not authorised to provide financial services to the Listener, and we have not provided financial services to the Listener.