Applying Jobs-to-be-Done Theory

Strategyn's founder Tony Ulwick describes how to put Jobs-to-be-Done Theory into practice using Outcome-Driven Innovation® Learn more about Jobs to be Done and Outcome-Driven Innovation® at https://www.strategyn.com​. THE BOOK: "JOBS TO BE DONE: Theory to Practice" by Anthony Ulwick: https://jobs-to-be-done-book.com/