Patricia Rebel - Sucessão familiar: como transformar legado em evolução

🎙️ EP 26 – Family Succession: How to Transform Legacy into Evolution In today's episode of Bello Papo, the 4C Digital podcast, we welcome Patricia Rebel, director of Adcon, for a conversation about one of the biggest challenges for family businesses: succession. Throughout the episode, Patricia shares the history of Adcon, recalls her entry into the company, talks about the challenges of gaining credibility, balancing family and business, and leading changes that propelled a new phase of growth. 👥 Hosted by Marcela Bello, founder of 4C Digital, this episode offers practical reflections on leadership, management, organizational culture, and the future of family businesses. If you believe that growth requires more than preserving the past, this episode will provide valuable insights on how to prepare a business for the next level. 📍 Subscribe to the channel and activate the bell so you don't miss the next episodes of Bello Papo! Here we talk about technology, management, strategy, and real decisions that transform companies. 🔗 Follow us on social media for more content: Instagram:   / eumarcelabello   LinkedIn:   / eumarcelabello   Website: https://4cdigital.com.br/