Behind the rise of Priscilla wa Imani and TikTok’s growth in Kenya #SafaricomNews

Priscilla Wangui Gakuru, a small-scale trader in Kenya, has become a brand ambassador for Safaricom in the Gomoka na Go Monthly campaign. She joined TikTok to attract buyers and became known as 'Wa Imani', a short form of 'Nyina wa Imani' (Mother of Imani). TikTok's star-building power and multi-generational appeal in Kenya have helped her achieve success. The app's ease of use has attracted users from all ages, from grandmothers to young people taking dance challenges. TikTok has become an app where people can show up as they are and where they are, attracting a diverse audience. Watch the video to learn more on the rise of Priscilla wa Imani and TikTok’s growth in Kenya. #SafaricomNews