What Is IP Targeting, and Does It Still Work in 2026?

Vendors pitch IP targeting as precise, household-level advertising with accuracy rates as high as 95%. Independent research tells a very different story. In this video, we break down what IP targeting actually is in 2026, what a landmark study of nearly one billion records found about real-world accuracy, why matches fail even on clean lists, and exactly when the tactic is still worth testing for your business. What you'll learn: How address-to-IP targeting works and what it actually reaches (hint: households, not confirmed individuals) What the 2025 CIMM/Truthset benchmark found when it validated commercial IP data against real ISP records The five reasons IP matches fail, including VPNs, shared networks, hybrid work, and dynamic IPs Which campaigns are worth a pilot and which ones you should skip entirely How to structure a test with a holdout control group so you know if the ads actually drove results If you are considering IP targeting for a direct mail campaign, a home services push, or a B2B account-based program, watch this before you spend. #IPTargeting #DigitalAdvertising #MarketingStrategy