Why Puma Disappeared From The NBA For 30 Years
Puma helped pioneer NBA sneakers in the 1970s. Then they let Michael Jordan slip through their fingers… and disappeared from the league for decades. This is the wild story of how Puma went from NBA innovator to basketball afterthought — and how they’re now staging a bold comeback. From the Clyde to LaMelo Ball, from Usain Bolt to Formula 1, this is the billion-dollar journey Puma took to find its way back to the hardwood.
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