How to Get Roofing Leads with Meta Ads (579 Leads Case Study + Setup Tutorial)

Want me to run your ads and generate qualified, exclusive roofing leads for you? Book a call: https://calendly.com/bayatdigital/con... If you own a roofing company and want roof replacement leads (not repair shoppers), this video walks you through a real Meta (Facebook + Instagram) campaign and the exact process we use to build, test, and scale it. Real campaign results (case study): Timeframe: March 1, 2025 → January 10, 2026 Ad spend: ~$30,000 Leads generated: 579 Cost per lead: $51.98 Lead type: roof replacement leads (higher-ticket jobs) In this video, you’ll learn: The 3 levels of a Meta campaign (Campaign → Ad Set → Ad) Why we use Ad Set budgets for testing offers (more control) How to set the conversion location (Instant Form) to generate leads fast How to choose a larger targeting radius to lower CPL and increase volume Recommended age targeting (starting at 25+) for homeowner-heavy audiences How to control placements (Feeds, Stories, Reels) and avoid wasted spend How to structure your ad copy: callout + offer + pain points + credibility + CTA How to build your lead form (include address + require phone number) How to duplicate ad sets to split-test offers correctly (change ONE variable) What matters more than CPL: lead quality and close rate How to prevent fatigue: refresh offers, creatives, and copy regularly How to scale from $50/day → $200–$400/day once you have proof of concept Offer testing example (from the video): Offer #1: $2,000 off roof replacement Offer #2: 15% off roof replacement Same creative. Same audience. Same placements. Only the offer changes—so you can see what the market responds to. roofing leads, roofing lead generation, roof replacement leads, facebook ads for roofers, meta ads for roofing companies, roofing marketing, roofing contractor leads, roofing advertising, facebook lead forms, instagram ads for roofers, contractor marketing, local service ads strategy, offer testing facebook ads, scale roofing business