What’s Working with Pinterest Ads in 2026 -- 34x ROAS!!

In this episode of The Simple Pin Podcast, I talk with Erin, Simple Pin Media’s Director of Ads and Design, about what Pinterest ads look like heading into 2026 and why they require a long-term mindset. Erin explains that Pinterest ads aren’t one-size-fits-all, work especially well for proven products (often scaling strongly when Meta or Google ads already perform), and typically need 3–4 months to see meaningful ROAS and scaling. We discuss Pinterest as a search-and-discovery planning tool, the importance of full-funnel campaign layering, and why many advertisers quit too early. Erin shares examples of exceptional ROAS (including 34x and higher), recommends typical e-commerce budgets, compares Pinterest “Hawaii time” to Meta/Google “New York time,” and breaks down manual, simplified, and Performance+ campaigns, plus consulting vs. full-service management. ------------ Links mentioned in the episode: 📌 Learn how to run your own Pinterest Ads - https://bit.ly/47vcyIu 📌 Book a consult with Erin - https://bit.ly/4m3Wgwa 📌 Let us help you manage your Pinterest Ads - https://bit.ly/4clZaIj ------------ ✨ Get our FREE Getting Started on Pinterest video guide: https://bit.ly/4e0zkvw 📌 Sign up for our FREE weekly newsletter, Pinterest Made Simple. Tips, tricks, resources, and the latest Pinterest updates! https://bit.ly/4m3Wvay ------------ WATCH THIS NEXT: 5x on Pinterest Ads -    • Pinterest Ads work!! You've got to see this.   Performance+ Ads on Pinterest -    • Mastering Pinterest Ads: Unlock the Power ...   ------------- Don't forget to SUBSCRIBE:    / simplepinmedia   Follow us! Pinterest:   / simplepinmedia   IG:   / simplepinmedia   Time Stamp: 00:00 Welcome and Topic Setup 00:37 Why Ads Matter Now 01:57 Erin’s Ads Mindset 05:28 Proof From Other Platforms 07:18 Timeline and Budget Reality 08:24 Pinterest Is Planning 11:48 Long Term Wins and Expertise 17:23 Hawaii Time Expectations 19:17 Campaign Mix That Converts 20:13 Wedding Funnel Example 23:20 Why Pinterest Fits Big Moments 24:19 Always On Ad Strategy 25:25 Why Pinterest For Products 26:01 Manual Vs AI Campaigns 28:39 Performance Plus Tradeoffs 30:22 Real Client ROAS Breakdown 34:39 Targeting Men And Gift Buyers 38:51 Seasonal Male Audience Wins 41:03 Ads Management Or Consulting 43:47 When Ads Are Not The Fix 45:36 Who Pinterest Ads Work For 47:52 Wrap Up And Where To Connect