M&Aで必ず訊かれる『希望価格』の考え方｜損しない回答方法を解説

When starting an M&A transaction, the broker or buyer will inevitably ask, "How much do you want to sell for?" This answer is where price negotiations begin, so be sure to answer strategically. We'll introduce a better way of thinking. ■Cast Junichi Furuhat (CPA/Tax Accountant) President and CEO of STR Consulting, Inc. Leveraging his background as a buyer, he has handled numerous M&A consultations since going independent. He will explain based on advanced theory, real-world experience, and the latest on-site information. ■Chapters 00:00 What should your asking price be? 03:25 Principles and Strategic Approaches for Determining M&A Prices 11:35 How to Think About the Asking Price in M&A ■For Sellers! Download "The Book That Explains Everything You Need to Know About Successful M&A" https://str.co.jp/lp/ebook ■Information about the 90-Day M&A Starter Strategy Course https://str.co.jp/lp/start ■STR Consulting Official Website https://str.co.jp/ [Related Videos] ■A Certified Public Accountant Explains Three Strategies to Increase M&A Prices | High-Price M&A Systematic Course #4    • M&A価格を高くできる３つの戦略を公認会計士が解説｜高く売るM&A体系講座＃４   ■How to Calculate M&A Transaction Value? A Certified Public Accountant Explains the Super Simple "Correct Answer"    • M&A売買金額の計算方法とは？超シンプルな「正解」を公認会計士が解説【動画で学ぶM&A】   ■A Specialist Accountant Explains the Basics of Valuation in Thorough Explanation! Correct Valuation Basics    • M&A専門の会計士が徹底解説！バリュエーションの正しい基礎知識｜M&Aガイド＃６   [Video Summary] When selling a company through M&A, the "desiring price" is a question that brokers and buyers will always ask. Price too low and you'll lose money, but price too high and buyers will turn away—Certified public accountants and tax accountants will explain how to strike this delicate balance based on their practical experience. ▼ First Half: Principles of M&A Pricing ・M&A prices are determined by the buyer's subjective value judgment and compromise between the buyer and seller. ・Two conditions for achieving a high price: 1. Thorough disclosure through an information memorandum (corporate profile) 2. Creating a bidding war through competitive bidding ▼ Second Half: Three Options for Setting the Asking Price 1. Communicating "X times profit" → Not recommended as this gives the buyer an opportunity to lower the price. 2. Not disclosing the asking price → Effective if the buyer is highly motivated, but also carries the risk of not revealing their budget and making the offer less likely to be considered. 3. Communicating a "reasonably satisfactory price" → Our top recommendation. This avoids raising the barrier to entry for buyers, and if a bidding war occurs, the price may exceed the asking price. Make a sales decision at a satisfactory price without a bidding war. ▼ Case Study This case study introduces a deal that started with a asking price of ¥1.8 billion, but after multiple buyers competed, received two bids totaling ¥3 billion. This demonstrates the effectiveness of competitive bidding and a high-quality information memorandum. ▼ How to Determine a Satisfactory Price It's important to consider your own criteria, not "how much should the deal theoretically sell for?" but "how does it compare to continuing the business without selling?" [Other] ■ The slides shown in the video are available below. https://www.docswell.com/s/STR-Consul... ■ Tags #STRConsulting #M&A #Valuation #CPA #JunichiFuruhat