Ep.27-Guest: Gabriela Hernandez, Founder, BÉSAME COSMETICS on "What Beauty Founders Don't Know"

#makeup #makeupartist #makeuptutorial #vintage #classic #retro In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez. Gabriela is the cosmetic connoisseur behind the brand. As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter. After immigrating to the United States, She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics. Embracing proven beauty tools, trends, and techniques of eras past, Bésame offers authentic connection across generations, so you can build looks that transcend time. Watch/Take a listen! Timestamps and Key Insights 04:46-Gabriela moved from Argentina to USA at the age of 14 15:32.5-US beauty lacked femininity 30:33.8-Be yourself, don't hide 40:30.1-How consumption has gone up drastically in the last few decades 54:35.6-Influencers of 1800s, 1900s 01:14:38.0-How cult is BÉSAME's cult community 01:23:20.1-BÉSAME's boutique store strategy 01:32:43.4-Scaling mistakes-hiring is critical 01:44:20.2-BÉSAME's below the sea prom 01:52:50.2-Gabriela's lowest time with BÉSAME 02:03:52.4-The best romances 02:04:55.1-Red lipstick & trends 02:09:37.6-Gabriela's final message to beauty founders -Subscribe to our podcast & don't forget to leave a review -And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠... finding out how ready is your beauty brand for profitable growth & -TAKE YOUR FREE ONLINE COURSE: ⁠⁠⁠https://jumpaccelerator.com/online-co... WANT TO BE A JUMP PORTFOLIO BRAND? Book a call here: https://jumpaccelerator.com/ready-to-...