Expanding My Jamaican🇯🇲 Restaurant in Nairobi!🇰🇪Looking for an Investor
THE VEGAN & JAMAICAN RESTAURANT STRATEGIC INVESTMENT & FRANCHISE PARTNERSHIP PROPOSAL Prepared By: Founder & Brand Owner The Vegan & Jamaican Restaurant ⸻ Opportunity The Vegan & Jamaican Restaurant has successfully established itself as Nairobi’s premier destination for authentic Jamaican and Vegan Jamaican cuisine. To accelerate expansion, we are seeking a strategic capital partner to fund the opening of a second location under our proven restaurant concept. This structure protects the long-term growth of the brand while providing the investor with substantial financial returns. ⸻ Brand Ownership The Vegan & Jamaican Restaurant brand, including: • Business name • Trademarks • Logos • Recipes • Menu concepts • Operating systems • Social media assets • Marketing materials • Supplier relationships • Franchise rights shall remain 100% owned by the Founder. The investor is investing in the operation of Branch 2 and not purchasing ownership of the brand itself. ⸻ Capital Investment The Investor will provide: ✓ Restaurant setup costs ✓ Renovation and fit-out ✓ Kitchen equipment ✓ Furniture ✓ Initial stock ✓ Licenses and permits ✓ Launch marketing ✓ Working capital Estimated Investment: (To be agreed by both parties) ⸻ Founder Contribution The Founder will contribute: ✓ Brand licensing ✓ Menu creation ✓ Staff recruitment ✓ Staff training ✓ Operations management ✓ Supplier management ✓ Marketing strategy ✓ Customer service systems ✓ Financial oversight ✓ Day-to-day management ⸻ Ownership & Control Voting Rights: Founder: 51% Investor: 49% The Founder shall maintain controlling voting rights over all major business decisions. The Founder cannot be removed from management, operations, or brand leadership except in cases of proven fraud, criminal misconduct, or mutual written agreement. ⸻ Profit Sharing Structure Phase 1: Capital Recovery Until the Investor has recovered 100% of the initial investment: Investor receives 60% of net profits Founder receives 40% of net profits ⸻ Phase 2: Long-Term Partnership After the Investor has recovered 100% of the original investment: Investor receives 40% of net profits Founder receives 60% of net profits This ensures the investor is rewarded for taking the financial risk while allowing the Founder to build long-term value. ⸻ Founder Management Salary The Founder shall receive a monthly management salary for running the restaurant. Suggested: KSh TBA monthly This salary is treated as an operating expense before profit distribution. ⸻ Brand Licensing Fee Branch 2 shall pay the Founder a brand licensing fee of 5% of monthly sales. This fee compensates the Founder for use of: • Brand name • Recipes • Systems • Training • Marketing assets ⸻ Decision Making The Founder has final authority over: ✓ Menu ✓ Food quality ✓ Staff standards ✓ Branding ✓ Marketing ✓ Supplier selection ✓ Franchise standards Investor approval is only required for: ✓ New loans ✓ Major asset purchases ✓ Sale of the business ✓ Additional investment commitments ⸻ Expansion Rights The Founder retains exclusive rights to: ✓ Open additional branches ✓ Sell franchises ✓ Expand internationally ✓ License the brand The Investor receives the first right to invest in future branches if desired. ⸻ Exit Protection The Investor may not: ✓ Remove the Founder ✓ Sell the brand ✓ Register similar trademarks ✓ Use recipes independently ✓ Start a competing Jamaican restaurant using company systems The Founder shall have the first right to purchase the Investor’s shares if the Investor wishes to exit. ⸻ Non-Compete Agreement For 5 years after leaving the partnership, the Investor agrees not to establish or invest in a competing Jamaican restaurant within Nairobi using any knowledge, systems, recipes, or operational methods learned through this partnership. ⸻ Vision Our goal is to build The Vegan & Jamaican Restaurant into East Africa’s leading Jamaican restaurant franchise while preserving authenticity, culture, quality, and profitability. Founder: ⸻ Investor: ⸻ Date: ⸻ #TheVeganJamaican #WahGwaanNairobi #BusinessGrowth #RestaurantExpansion #InvestInAfrica #DiasporaBusiness #JamaicanFoodInKenya #NairobiFoodies #Entrepreneurship #BuildingLegacy #TasteOfJamaica #kenyabusiness

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