L’erreur qui détruit les business photo (et que tout le monde fait)

Photographers, if your Instagram content appeals mainly to other photographers, you're making a mistake that could hinder your business. In this video, I explain why your content strategy isn't attracting clients and how to fix it to grow your photography business. We'll discuss content strategy for photographers, positioning, the ideal client, photo marketing, and creating posts that actually convert. You'll understand why technical posts about equipment, settings, or lenses don't interest your clients and how to create useful, relevant, and results-oriented content. With concrete examples, particularly in wedding, corporate, and wildlife photography, you'll learn how to build an effective strategy based on your target audience's needs, create content that generates leads, and align your communication with the type of clients you want to attract. Topics covered: Instagram strategy for photographers, marketing for photographers, finding photography clients, growing your photography business, Instagram content that converts, ideal client, positioning, wedding photography, corporate photography, sports photography, photographer branding. ------------------------------------------------------------------------------------------------------------------------------------ Creator code at MN Photo/Video (formerly Miss Numérique): JONA https://www.mnphotovideo.com/ ------------------------------------------------------------------------------------------------------------------------------------ 1 month FREE for Pic-Time photo galleries: https://jonathandouette.pic-time.com/... ------------------------------------------------------------------------------------------------------------------------------------ Receive 1500 free photo edits on Imagen AI: https://imagen-ai.com/?ref_id=570341037 ------------------------------------------------------------------------------------------------------------------------------------ Get guides, a price list, and a video on how to use them: 👇🏻 https://jonathan-douette.systeme.io/g... ------------------------------------------------------------------------------------------------------------------------------------ Subscribe to the newsletter to receive training information and tips about photography and video : https://jonathan-douette.systeme.io/n... ------------------------------------------------------------------------------------------------------------------------------------ Listen to "To the Moon and Back - The Podcast for Image Creatives": https://smartlink.ausha.co/to-the-moo... ------------------------------------------------------------------------------------------------------------------------------------ Buy quality lighting from ZHIYUN: https://store.zhiyun-tech.com/?ref=pu... ------------------------------------------------------------------------------------------------------------------------------------ Find me on Instagram:   / shot_by_jona   My professional Instagram account:   / jonathandouette   ------------------------------------------------------------------------------------------------------------------------------------ Chapters 0:00 The Big Problem Photographers Have 1:10 What's On the Agenda for This Video 1:21 Ego and the Need for recognition 2:44 The target audience and ideal client for photographers 3:58 My target client: weddings 4:46 Communication strategy for photographers 5:47 Example of a concert photo post 6:28 You attract what you show in your photos 7:36 Creating content for other photographers 8:39 Selecting your communication platform for photography 9:11 Concrete example for wildlife photography 10:03 Concrete example for corporate photography 11:15 Ask yourself this question 11:55 Summary #photography #photographer #prophotographer