Why Is My House Not Selling? The Truth About Today's Real Estate Market (Military & Beyond) S2:EP34

A client texted me about two houses in two different states that had been sitting for months. Her question was simple: is this normal? The honest answer might surprise you. A client reached out recently with a question I'm hearing constantly right now: she had homes listed in two different states, with two different realtors, and neither one had sold. Was something wrong? Were the agents failing her? In this episode of Closing Chapters, I walk through exactly why this is happening across military markets right now and what sellers actually need to understand to get through it. This episode covers: • What a normal pre-COVID market actually looked like (180 days on market was standard) • How artificially low rates in 2020 and 2021 distorted everyone's expectations • Why military buyers who purchased in 2023 and 2024 are now stuck as sellers • How new construction is undercutting resale listings with rate buydowns and extras • The PCS cycle disruption that derailed fall 2024 and early 2025 sales activity • Why mid-May through June is the sweet spot for military market listings • What you can do right now to refresh your listing and stay competitive Whether you're a military family trying to sell before a PCS, a seller losing patience, or an agent managing expectations right now, this episode gives you the full picture. Subscribe for more real, unfiltered stories and strategies for military families navigating real estate. Schedule a Strategy Call: https://calendar.app.google/bmt47t2Cu... Agent training and mentoring: https://eft.mykajabi.com 00:00 Intro: Two homes, two states, no offers 01:00 What normal market time actually looked like before 2020 02:00 COVID changed everything: rates, prices, and expectations 03:00 Why demand has softened and inventory is up 04:00 The military buyer cycle: 2020 sellers becoming 2024 sellers 05:00 Why sellers from 2023 and 2024 cannot negotiate aggressively 06:00 Rent vs. buy math and what it's doing to resale listings 07:00 New construction: the competition resales did not expect 08:30 How resale sellers can compete with strategic concessions 10:00 PCS cycle disruption and why fall 2024 was different 12:00 Holiday season: buyers only move if they absolutely have to 13:30 January through March in military markets 14:30 The sweet spot: mid-May through June 15:30 How to refresh your listing right now 17:00 The law of real estate: the showings come when you're not ready 19:00 You're not alone. The right buyer is coming. #RealEstateTips #MilitaryRealEstate #HomeSellingTips #PCSSeason #RealEstateMarket2025 #MilitaryRelocation #SellingYourHome #ClosingChapters #MilitarySpouse If you have a home on the market right now, drop a comment: what has the experience been like? Are you seeing slower activity too? I would love to hear what is happening in your market and your situation. Disclaimer: This podcast education only & is not legal, tax, or financial advice. Talk with your own pros about your situation. Opinions are my own. © 2025 Brittney Frye. All rights reserved. Realtor, license # 352197 in NC. Brokerage: REAL Broker l Military Division