Freewheeling on Human Risk with Thomas Ableman

Why is it so hard to stop people playing vides, music or phone calls out loud on public transport — and what does that tell us about changing human behaviour? Show Summary This episode of The Human Risk Podcast is a little different. It is a cross-cast from The Freewheeling Podcast, hosted by Thomas Ableman, in which I join Thomas to tackle a problem raised by the show's most important listener: his mum. The issue? People using phones, videos, music and speaker calls out loud on trains and buses. What begins as a seemingly small transport etiquette problem quickly becomes a much bigger conversation about social norms, antisocial behaviour, customer experience, incentives, enforcement and the limits of signage. In our discussion, we explore why simply telling people to stop may not work, how reactance can make things worse, and why transport operators need to think more creatively about behaviour change. Along the way, we consider quiet carriages, “electronic entertainment carriages”, cheap headphones, better-targeted messaging, staff intervention, social media campaigns and the wider question of whether public transport operators are responsible for the behaviour of the humans they carry. The Freewheeling Podcast The Freewheeling Podcast  is a show for transport change-makers. It explores how we can move forwards faster, bringing listeners fresh voices, new ideas and unconventional thinking. While it has a strong focus on transport and mobility, the show also ranges into entrepreneurship, politics, public policy, cities and how systems can be designed to work better for the people who use them. Links The Freewheeling Podcast - https://www.freewheeling.info/the-fre... Thomas on LinkedIn -   / thomasableman