Google Tag Manager tutorial for beginners (2025)

Learn Google Tag Manager in 40 minutes Tired of paying monthly for a cookie banner? ►► Get my FREE cookie banner here: https://leonkorteweg.com/cookie-banner Do you want to learn Google Tag Manager? Perhaps you've been outsourcing Tag Management to someone else and to want to learn more. Maybe you've just created a new website and want to start tracking site visitors. Or maybe you're starting out in online marketing and want to be able to set up conversion tracking yourself. In this Google Tag Manager tutorial we go over all the steps required to set up GTM on a new website. We will open up an account, install it on a site. After that you'll see me set up Google Analytics, Google Ads and Meta Ads and you'll learn how to track conversions on your site. Lastly we will install a cookiebanner to make the setup privacy-friendly and you'll learn how to publish your new tracking setup to your website. Links mentioned in the video: Grow your traffic cheatsheet: https://leonkorteweg.com/cheatsheet Cookiebot (affiliate): https://www.leonkorteweg.nl/link/cook... Tag Assistant Companion: https://chromewebstore.google.com/det... Meta Ads Pixel Helper: https://chromewebstore.google.com/det... Conversion Linker: https://support.google.com/tagmanager... Chapters: 0:00 Intro 0:38 Welcome 1:09 Open an account 3:41 Install Google Tag Manager on your site 7:16 How GTM works 8:02 Add a cookie banner (Cookiebot) 13:16 Install Google Analytics 17:02 Set up a conversion event 22:42 Install Google Ads tags 28:33 Install Meta Ads tags 32:13 Use the Consent Overview 35:04 How to test your setup 38:57 Publish your changes 39:50 Close