Is Your Funnel Working? The 5 Numbers Every Health Practitioner Should Track

If you've ever looked at your funnel and decided it's "not working," this episode is the gut check. Whitney has had practitioners tell her their funnel is broken, and almost every time she digs in, it turns out one small piece needs a tweak, not the whole thing scrapped. In this episode she walks through the five numbers worth tracking, split into the leading indicators you can actually change this week (new subscribers, open rate, click rate) and the lagging ones that move slowly over months (calls booked, new clients). Then she goes leak by leak through the five most common places a funnel springs a hole, from nobody opting in, to people opening but not clicking, to subscribers who love your emails but still aren't booking. The big reframe: a funnel is a system with measurable parts, not a magic button and not a mystery, so you never have to just guess again. And before you change anything, give it at least 50 people, because judging a funnel off 10 opt-ins is reacting to noise, not a trend. =============== 01:21 Done For You Funnel Offer 02:03 Free Funnel Open House 03:03 Why Funnels Need Data 05:00 What Working Means 06:48 Leading Indicators to Track 08:55 Lagging Indicators and Patience 12:08 Simple Tracking and Benchmarks 14:59 Find Leaks in the Pipeline 17:39 Leak One Low Opt Ins 20:08 Leak Two Delivery Email Opens 21:41 Leak Three Low Clicks 24:15 Leak Four Early Unsubscribes 25:52 Leak Five No Calls Booked =============== Resources Mentioned: The Done For You Funnel. We build your entire lead gen funnel for you (lead magnet, opt-in page, full welcome sequence, all the tech setup, plus a live Facebook and Instagram ad campaign driving traffic to it) in under a month. Intro price is $1,297 for the first six builds, and it goes up once those are gone. Grab a spot or book a quick call with Whitney first at whitneybateson.com/dfyfunnel Free Funnel Open House. A live call on Thursday, June 18th at 12pm Eastern where Whitney walks through what the done-for-you funnels actually look like, answers questions about the service, and opens the floor for general funnel questions too. Look at your own numbers after this episode and bring whatever you're stuck on. Register at whitneybateson.com/funnelopenhouse =============== Connect with Whitney: Follow Whitney on Instagram @whitneybateson Subscribe & Review: If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.