COMO A MAIOR REDE DE SUPERMERCADOS DO RIO DE JANEIRO CHEGOU AO FIM?

🟡 Open your international account at Nomad now ↓ https://nomad.onelink.me/wIQT/CONHECI... Use code CD40 when registering and earn up to $40 cashback on all currency exchange transactions in the first 15 days after opening your account. 💸 Turn editing into income and freedom ↓ https://conhecimentodisruptivo.com.br... 🎯 Support the channel starting at R$ 1.99/Month ↓    / @conhecimentodisruptivo   ⎯ Do you remember the supermarket that was present in almost every neighborhood in Rio de Janeiro, was part of the routine of millions of families, and marked entire generations? Much more than just a place to shop, Sendas was a true symbol of retail in Rio de Janeiro, present in the daily lives, in the fond memories, and even in the first jobs of thousands of young people. For decades, Sendas grew, strengthened, and became the largest supermarket chain in the state of Rio de Janeiro. It weathered economic crises, changes in the country, and market transformations, dominating regional retail and competing on equal footing with the largest groups in Brazil. With stores spread throughout the city, a gigantic structure, and tens of thousands of employees, Sendas built a true empire. But, even being so present and so strong, the chain disappeared almost silently. What happened to the supermarket that seemed unbeatable? How did one of the largest chains in the country simply cease to exist? That's what we're going to find out. ⎯ 📲 Follow us on social media: 🎯 Instagram → @conhecimentodisruptivo 🎯 Facebook → Conhecimento Disruptivo 🎯 TikTok → @conhecimentodisruptivo ⎯ 🎬 Watch our documentaries and podcasts: 📂 Documentaries | Business ↓    • Negócios   📂 Documentaries | Entrepreneurs ↓    • Empresários   📂 Documentaries | Financial Market ↓    • Mercado Financeiro   📂 Documentaries | Personalities ↓    • DANIEL FRAGA - O HOMEM QUE DESTRUIU O ESTADO   📂 Documentaries | Families ↓    • Famílias Poderosas   ⎯ 🎨 Software used in the production of this video: ● Adobe Photoshop ®️ ● Adobe After Effects ®️ ● Adobe Premiere ®️ ⎯ ⚠️ Important Information: This is an original reproduction from Conhecimento Disruptivo. All rights reserved. This content contains, in whole or in part, content from the Conhecimento Disruptivo brand. Copyright ©️ 2026. All rights reserved. ⎯ 📜 Legal Notice: This video is not intended to defame or harm the reputation of institutions, companies, or individuals. The scenes used are for educational, journalistic, documentary, and entertainment purposes, following the principle of fair use. Any related concerns can be addressed via email ↓ 📧 [email protected] ⎯ 🕐 Chapters: 00:00 Disruptive Knowledge 00:05 Subscribe 01:03 The Birth of Sendas 06:56 The Empire of Rio Retail 11:09 Market Changes 16:03 The End of Sendas #NomadGlobal #dollaraccount #internationalaccount #ad