UserTesting MCP Server Tutorial: Connect AI to Real Human Insights

UserTesting is changing the game with its new MCP Server (Model Context Protocol)! In this video, I show you how builders, designers, and researchers can step outside the traditional platform and bring human insights directly into the tools they already use—specifically Claude AI. Watch as I take a real-world problem (rising product returns from a Zendesk report), use Claude to analyze the data, pull historical research from my UserTesting library, and fully build and launch a brand new study without ever leaving the AI chat interface. 📘 Grab a copy of my book, Demotainment: Delivering Demos That Engage, Inspire, and Drive Results is available now on Amazon! Perfect your presentation skills and engage your audience on Day 1: https://amzn.to/43miUHB Contents 0:00 - Intro: UserTesting's New Embedded Capabilities 0:33 - What is the UserTesting MCP Server? 0:57 - Analyzing Third-Party Customer Data in Claude 2:20 - Querying Your UserTesting Research Library with AI 5:09 - Generating a New Test via Conversational Prompts 6:59 - Setting Target Audience, Devices, and Study Logistics 7:53 - Reviewing the Test Plan 9:05 - Launching the Study Directly Inside Claude AI 10:40 - Reviewing the Generated Draft in UserTesting 11:42 - Outro 12:53 - Where to Learn More 🔗 Resources Mentioned UserTesting MCP Page: https://www.usertesting.com/platform/... UserTesting Knowledge Base: https://help.usertesting.com/hc/en-us Exchange Community: https://exchange.usertesting.com/ UserTesting University: https://university.usertesting.com/ Demotainment (My Book): https://amzn.to/43miUHB If you found this tutorial helpful, don't forget to Like, Comment, and Subscribe! I’ll be back in 7 days with another tip, trick, and tutorial video. See you then! Subscribe to @mikedropvideos !    / @mikedropvideos   Disclaimer: Mike McDowell is employed by UserTesting but these videos are a personal project and any views expressed are his own and not necessarily the views of UserTesting.