How Aldi Conquered the United States
Aldi is an institution that every German knows. However, the grocery chain is no longer just a German phenomenon—it has become a true export success. Today, the brand operates in dozens of countries, with the United States being one of its most important markets. In fact, Aldi in the US is growing faster there than any other retail chain, with hundreds of new stores planned in the coming years. But what makes this German chain resonate so strongly with American consumers? I explore this question in my new video. A film by Matthias Schwarzer and Noah Matzat. ------------------------------ Here you'll find the Walmart video: • Why Walmart Failed in Europe ------------------------------ Sources for the video: Aldi wants to hire 13,000 new employees in the USA (Wirtschaftswoche): https://www.wiwo.de/unternehmen/hande... Aldi is leaving Denmark (Handelsblatt): https://www.handelsblatt.com/unterneh... Aldi is leaving Greece (Merkur): https://www.merkur.de/wirtschaft/aldi... Aldi is investing billions in new supermarkets in the USA (Handelsblatt): https://www.handelsblatt.com/unterneh... Aldi profits in the USA (NZZ): https://www.nzz.ch/wirtschaft/enge-au... That's why Aldi is so popular in the USA (Business Insider): https://www.businessinsider.de/wirtsc... The world is complex, Aldi is simple (Essay, The Week): https://theweek.com/articles/870099/r... Aldi's "Aisle of Shame" (CNN): https://edition.cnn.com/2024/04/19/bu... Lidl is not making much progress (Handelsblatt): https://www.handelsblatt.com/unterneh... Trump could hurt these German billionaires - and not these (Manager Magazine): https://www.manager-magazin.de/finanz... ------------------------------ Did you like this video? Support my work on Patreon: / matthiasschwarzerenglish ------------------------------ ▪️ WEBSITE https://matthias-schwarzer.com/ ▪️ SPOTIFY https://open.spotify.com/show/0QqRLRY... ▪️ TIKTOK / matthiasschwarzerenglish ▪️ CONTACT [email protected] ------------------------------ Intro song: MÆT - Start Again Music: Epidemic Sound #Aldi #USA #Supermarket #Grocerystore
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