ReRun: 7 Lies Salespeople Tell Themselves

Mark McGraw sits down with Josh Pitchford to break down the 7 biggest lies that keep salespeople stuck—and how to replace them with a winning mindset. They discuss ways to qualify better, protect your pricing, and stop wasting time on unwinnable deals. To find our handout for this episode, go to https://www.buildingyoursalesengine.c... Tune in to hear what really drives buyers to say yes and how top salespeople close more deals without giving discounts. What You'll Learn: The lies salespeople tell themselves Ways you're selling yourself short without even realizing it Your job is not to educate the prospect The one thing that matters more than winning every deal Your time is like ammunition—how to stop wasting it The real cost of discounting How to handle price objections without caving Why it's never a bad time to call your prospects How to kill the fear of not being ready The fastest way to build confidence in sales Why you don't have to do everything the buyer asks Why respect is greater than likeability in sales How to trigger the buyer's emotions and close more deals The mindset shift that gets you more sales How to stop wasting time on dead-end prospects 🎙️ Guest: Josh Pitchford — Sandler Trainer & Coach, Sales Engine 🎙️ Host: Mark McGraw — Building Your Sales Engine 👇 Timestamps below 👇 ✅ Like + Subscribe for more expert sales insights 🎙️ Full podcast episodes: buildingyoursalesengine.com Links Sandler: https://www.Sandler.com Show links: https://linktr.ee/buildingyoursalesen... Website: https://www.BuildingYourSalesEngine.com Josh on LinkedIn:   / josh-pitchford-6163274   Episode handout: https://www.buildingyoursalesengine.c... Chapters 00:00 — Start 02:03 — Lie #1: My Job Is To Educate the Prospect 05:02 — Lie #2: I Have to Win Every Deal 08:40 — Lie #3: I Have to Discount In Order to Win 13:16 — Lie #4: It's a Bad Time to Call 16:14 — Call Your Prospects, Don't Just Send an Email 18:29 — Lie #5: I'll Wait Till I'm Ready 21:12 — Lie #6: I Have To Do Everything the Buyer Asks 25:13 — Lie #7: People Buy On Logic, Not Emotion 28:56 — Parting Thoughts Hashtags #SalesTraining #SalesMindset #SalesCoaching #SalesTips #MindsetShifts #SandlerTraining #SalesSuccess