Two Major Champions Made This Golf Brand. Then It Vanished

Fred Couples won the 1992 Masters with it. Ernie Els won the 1994 U.S. Open with it. For a few years in the 1990s, Lynx Golf — the brand behind the legendary "Boom Boom" driver and the Black Cat irons — had two World No. 1s in the bag and an ownership group full of Hollywood names. Then it went bankrupt, and the cat ended up on a discount-store shelf. This is the rise and collapse of Lynx Golf: how a genuine engineering brand founded by an ex-Ping designer built its whole identity on superstar endorsements — and what happened when the stars walked away. Part of the Brand Graveyard series on Fairway Fortunes. Covered: the ex-Ping origins, the Parallax irons, Couples and the Boom Boom driver, Ernie Els and the '94 U.S. Open, the celebrity buyout, the 1998 bankruptcy, and the brand's strange afterlife. 🔔 If you love golf history and forgotten equipment stories, subscribe — there's a new one every week:    / @fairwayfortuneschannel   #golf #golfhistory #lynxgolf #fredcouples #brandgraveyard