What does it really take to grow a profession—across borders, cultures, and generations?

In this new Cultivating Traditions Podcast episode, we sit down with ETCMA Susan Evans MBAcC, Vice Chair of the Executive Committee and newly elected President Ricardo Teixeira to explore the quiet but powerful work shaping the future of Chinese medicine in Europe. From its role as a unifying hub for 30 organisations, to the behind-the-scenes collaboration that strengthens advocacy, education, and professional standards, this conversation reveals why “together we are stronger” is more than just a tagline—it’s a necessity. We reflect on the successes of initiatives like the Future Leaders Project, the importance of finding a collective voice for thousands of practitioners, and the realities of building influence in a complex, ever-changing landscape. Looking ahead, the focus shifts to sustainable growth: supporting practitioners in their early careers, creating meaningful professional pathways, engaging the next generation, and choosing the kind of long-term projects that will shape the profession for years to come. This is a conversation about leadership, collaboration, and legacy—planting the seeds now for a future the profession can grow into. Are you a UK-based acupuncturist with degree-level qualifications in acupuncture? If so, and you’d like to join our network of professional practitioners to elevate your practice and enhance your skills with free CPD (including additional content available exclusively to members), click here to find out if you qualify - https://acupuncture.org.uk/join-the-b... If you are not an acupuncturist but are interested in studying acupuncture to degree-level qualifications, click here - https://www.baab.org.uk/accredited-co... If you’re simply interested in receiving acupuncture, please check out our register of highly qualified and professionally recognised acupuncturists here - https://acupuncture.org.uk/find-an-ac...