Claude Cowork beginner setup (step by step)

Most Claude Cowork tutorials walk you through every button on the screen. This one doesn't. In this video I show you the minimum viable setup - what you actually need to go from using Claude as a chat app to using it as a workspace that remembers you, works on your files, and gets smarter every session. No technical background needed. What I cover: Why Cowork is worth switching to (and how it's different from regular chat), how to set up your workspace folder, global writing instructions, and your first projects in one session, how to pull your existing context from whatever chat tool you've been using so you're not starting from zero, and how to use projects properly so Claude actually builds memory over time. Plus: which model to use depending on your plan, and what to explore once you're comfortable. ---------------------- Free resources from this video: Global writing instructions - paste this into Settings - Instructions in Claude Cowork: // Never use em dashes (—). Use - for simple connections, (arrow pointing right icon) for sequences or workflows, 👉 for emphasis or recommendations, and . is also fine as a natural separator.// Context summary prompt - run this in your current chat tool (ChatGPT, Claude, Gemini, whatever you use) and paste the result into your first Cowork project: //Summarize everything you know about me - my role, how I write, what I work on, my preferences - as a short profile to onboard a new AI assistant.// Links: 🔗 Download Claude Desktop: https://claude.com/download 🔗 Join my community - AI Marketing Masters: https://aimarketingmasters.com