The Fascinating Deal That Gives Red Bull Its Owns Grand Prix for Free
#austriangp #redbullring #f1business Every country that hosts a Formula 1 race pays a hosting fee. Saudi Arabia pays $55 million. Bahrain pays $52 million. Monaco pays $20 million. Austria pays zero. Because the Austrian Grand Prix isn't funded by the government. It's funded by one man and one energy drink company — and the deal Dietrich Mateschitz engineered might be the smartest sponsorship play in modern sports business. In this episode we break down the Red Bull Ring: how Mateschitz bought a bankrupt circuit, why he waited seven years before doing anything with it, how F1 came back to Austria after an 11-year absence, and why the math behind the deal that just got extended to 2041 is the cheapest billboard on Earth. In today's video, we look at (Title des Video)… Keep watching to see #austriangp #redbullring #f1business #mateschitz #formula1 #f1 Also check out: (Link eines deiner Videos) The business of Formula 1. Simply explained. New video every week. Sources: • Forbes • Motorsport Week • Bleacher Report (2014) — Red Bull Ring history & Lauda quotes • Red Bull Ring official press • Fortune • Liberty Media / Formula1.com #austriangp #redbullring #f1business #dietrichmateschitz #formula1 #f1
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