Kalicube Tuesdays with Dennis Yu and Jason Barnard: Using high authority SEO for personal branding

Dennis Yu talks with Jason Barnard about personal branding strategies. In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured. With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google. 00:20 Introducing Dennis Yu 01:01 Rebuilding a brand's presence in Google's Knowledge Graph 02:42 The rewards of mentoring young adults 06:32 Seizing opportunities 08:30 Sometimes the experts do not know best 09:04 Dennis Yu's experience as a digital marketing mentor 12:55 What does Dennis mean when he talks of personal branding? 16:49 What makes a successful personal brand? 19:40 Redefining personal branding 20:28 Using WordLift to push entities into the Knowledge Graph 20:58 Facebook ads and Dennis Yu 24:12 Ranking in search and driving sales 29:06 Google Vs. Yahoo: Why did Google win? 32:57 How do you bring personal branding and high authority SEO together? Organised by Kalicube in partnership with Wordlift. Part of the Kalicube Tuesdays series. Official site: https://kalicubetuesdays.com/2020/sep...