Keller's Customer-Based Brand Equity (CBBE) model I UGC NET Paper 2 Management Code - 17 I MBA I BBA

Keller's Customer-Based Brand Equity (CBBE) model with MCQs Keller's Customer-Based Brand Equity (CBBE) model is a pyramid-shaped framework that guides brands in building strong equity through customer relationships. It progresses through four levels: Brand Identity, Brand Meaning, Brand Response, and Brand Resonance. Topics Covered : 00:00 - 00:12 - About Keller Brand Equity Model 00:13 - 01:31 - Levels in Keller Brand Equity Model 01:32 - 04:30 - Brand Identity 04:31 - 08:00 - Brand Meaning 08:01 - 12-29 - Brand Response 12-30 - 15:12 - Brand Relationship 15-13 - 17:15 -Advantages of Keller Brand Equity Model 17:16 - 18:44 - Limitations of Keller Brand Equity Model 18:45 - 1954 -MCQs on Keller Brand Equity Model #brandequity #brandmanagement #ugcnetexam #ugcnetmanagement #ugcnetpaper2management