The Storytelling Blueprint for Viral Videos | Jenny Hoyos

🔔 Subscribe for more content like this:    / heatherparady   ▶️ Recommended for you:    • The Creative Process of Adam Rose   Jenny Hoyos built 10 million YouTube subscribers by age 20, not through luck, but by mastering storytelling craft. She's a content strategist who studies story structure and viral mechanics to create videos that consistently engage millions of viewers. In this episode, Jenny reveals her storytelling secrets: the B-storyline technique for short-form content, how to create memorable characters for your brand, and why conflict drives engagement. TOPICS FROM THIS EPISODE: The B-storyline technique for short-form content Creating memorable characters for your personal brand Finding conflict and themes in everyday stories 0:00 – Meet Jenny Hoyos 1:35 – Misconceptions about YouTubers 2:39 – Influencer vs. content creator 4:30 – Future of content creation 6:26 – From finance to YouTube 9:20 – Early side hustles 10:41 – Channel blows up 11:18 – Formula for short storytelling 13:06 – Confidence grows over time 15:07 – Breaking out of shyness 17:43 – Preserving fun in content 20:18 – Biggest stress as a creator 20:54 – What is a B story? 24:49 – Importance of characters 36:49 – Pixar’s “2+2” rule 37:31 – Audience vs. clients 43:39 – No perfect time to create CONNECT WITH JENNY HOYOS: Website: https://jennyhoyos.com/ Instagram:   / jennyhoyoslol   Ted Talk:    • The Secret to Telling a Great Story — in L...   EPISODES MENTIONED: How to Tell Better Stories | Pixar’s Matthew Luhn | Episode 3    • How to Tell Better Stories | Pixar’s Matth...   CONNECT WITH HEATHER: Follow Heather on IG:   / heatherparady   Access Full Show Notes Here: https://www.heatherparady.com/blog/120