How to Stop Winging It and Start Closing w/ Leslie Johnson

As a creative entrepreneur, inconsistent revenue and business anxiety often stem from winging your discovery calls. You know your craft, but sitting down on Zoom to close a package can feel incredibly overwhelming, especially when you encounter the dreaded "I need to think about it" or get ghosted. We often lack the structure to protect our time, leading us to take calls with unqualified leads and hoping our "friendly" approach naturally leads to a sale. High-ticket sales expert Leslie Johnson sat down with us on the pod to hand you the exact, rinse-and-repeat anatomy of a successful sales call. Bringing her deep expertise in contract and high-ticket sales, Leslie shows us how to confidently lead conversations, set the right tone in the first two minutes, and visually close with a customized pitch deck. You will walk away knowing exactly how to pre-qualify your leads, listen strategically, and gracefully handle objections so you can build the consistent revenue your creative business deserves. 🔥 Get The Free Worksheet: Stop guessing what to say on your next discovery call! Grab the exclusive, step-by-step workbook outlining Leslie's exact framework so you can prep with confidence and close your next high-ticket lead. https://joandlyndon.kit.com/4dd13aaee8 Inside this episode, we cover: [05:58] AI Sales Training: How to use AI tools like Claude to roleplay conversations and practice your pitch before getting on a real call. [08:13] Pre-Qualifying Leads: Why you should never take a call without a strategic intake form that filters out budget objections early. [12:35] Setting the Frame: The crucial 1-2 minute window at the beginning of the call where you establish yourself as the expert to lead the conversation. [22:23] Building the Pitch Deck: How to seamlessly transition from discovery to a visual presentation using the client's exact words to show true transformation. [36:28] Handling "I Need to Think About It": The conversational pivot to uncover hidden hesitations right on the call before they turn into a ghosted email. [37:45] The 80/20 Sales Rule: Why speaking only 20% of the time actually increases your authority and opens the door for better conversations. Connect with Leslie Johnson: Instagram:   / leslieejohnson   Connect with Us: 1:1 Coaching: https://www.joandlyndon.com/coaching The Breakroom: Build your biz in a room of your peers - https://www.joandlyndon.com/the-break... Instagram:   / joandlyndon  ,   / thesustainablecreator   Interview Us: We love talking about pivoting, working with a partner, and building community. DM us on IG to connect!