THE SHAME SPIRAL: How to stop feeling like a failure and embrace who you are

Why do so many people with ADHD struggle with shame? In this episode, Rox and Rich break down the cycle of self-criticism, exploring how productivity culture, masking, and forgetfulness fuel feelings of failure. Rox opens up about her own experiences with shame—from harsh self-talk and fear of judgment to the pressure to appear "put together"—and how it impacted her relationships, creativity, and mental health. Rich shares his perspective on supporting a partner with ADHD, highlighting the importance of compassion, communication, and breaking free from unrealistic expectations. Together, they unpack the difference between shame and guilt, why self-acceptance is essential, and how reframing your inner dialogue can transform your self-esteem. You’ll also hear practical tools for overcoming shame, including: -Rewriting negative narratives about yourself -Letting go of perfectionism and over-apologising -Doubling down on your strengths instead of fixating on your struggles -Surrounding yourself with people who see and accept the real you If you've ever felt like you're "not good enough" or that your ADHD makes you a failure, this episode is a reminder: You are not broken. And it's time to start believing that.