Why You Are Underpricing Your Beef (And Never Know It)

If you're charging $6/lb including processing, I have a question: Are you actually making any money? I know that's not what most farmers want to hear. But after helping over 1,000 farmers build a profitable beef business, I've seen this mistake over and over again. Farmers look at revenue. Successful farmers look at profit. In this video, I'm breaking down the real numbers behind a profitable beef business and showing you exactly why $6/lb often isn't enough once you account for: ✅ Processing costs ✅ Feed costs ✅ Fuel costs ✅ Hay and minerals ✅ Your time ✅ The opportunity cost of selling direct ► Check out my FREE TRAINING HERE: https://www.sellbeefdirect.com/empowe... ► Check out this mini course on HOW TO GET STARTED, only $47! https://go.sellbeefdirect.com/mini-ca... I'll also walk you through the exact pricing worksheet we use inside Empowering Farmers so you can see where your beef business is making money—and where it might be losing it. In this video you'll learn: ✅ How to properly price beef ✅ Why many farmers undercharge ✅ The difference between revenue and profit ✅ How auction prices compare to direct sales ✅ How to calculate true profitability in your beef business ✅ The pricing mistakes that keep farmers stuck A profitable beef business isn't built on being the cheapest. It's built on understanding your numbers. Because if you're only making a few hundred dollars more than taking that calf to auction... after all the extra work, risk, and processing costs... Was it worth it? 👉 Watch until the end and calculate what your beef is actually worth. #beefbusiness #pricingbeef #sellbeefdirect #directtoconsumer #beeffarming #farmmarketing #ranching #profitability #beefsales