Talk To The Coach by Coach Ghassan Sarkis- EP 09 | The Content Creator | Charbel Massaad

Welcome back to another powerful episode of Talk To The Coach hosted by Ghassan Sarkis. In Episode 09, we sit down with one of the most genuine voices in digital basketball media, content creator Charbel Massaad, for a deep and honest conversation about the game on and off the court. This episode dives into the evolution of basketball content creation in Lebanon and the region, the impact of social media on modern sports culture, and how platforms like YouTube and Instagram are shaping the next generation of athletes and fans. Charbel shares his personal journey, challenges, and the mindset required to build a strong digital presence in the sports industry. Coach Ghassan and Charbel also break down key basketball topics, including player mentality, discipline, the gap between street basketball and professional play, and the importance of consistency in both sports and content creation. The conversation also highlights the role of media in supporting Lebanese basketball and how creators can influence the future of the game. Key topics covered in this episode: The rise of basketball content creation in Lebanon. Building a personal brand in sports media. The reality behind being a sports content creator. Discipline, mindset, and success in basketball. Social media’s impact on athletes and fans. The future of Lebanese basketball. Advice for young players and aspiring creators. Whether you're a basketball player, a content creator, or simply a fan of the game, this episode is packed with valuable insights, real talk, and inspiration. Why this show matters: “Talk To The Coach” is the first basketball-only educational podcast in Lebanon, hosted by one of the most respected figures in the game. It’s created for players, coaches, parents, officials, and every true basketball fan who wants facts, experience, and insight not noise. New episodes every Thursday featuring influential guests who shaped Lebanese basketball history. Don’t forget to: 👍 Like the video 💬 Comment with your questions and thoughts 🔔 Subscribe to the channel for upcoming episodes 📤 Share this episode with every basketball lover you know Sponsored by: Kelme | XXL Energy | Step Ahead | AL FORNO | Maison2Lina Produced by: ‪@BeyondTVonline‬ Follow us on social media for exclusive clips & updates: Instagram www.instagram.com/coachghassan Facebook www.facebook.com/legacysportsmanagement TikTok www.tiktok.com/legacysportsmanagement Let’s talk basketball. Let’s talk knowledge. Let’s Talk To The Coach.