The Typeface That Changed Accessibility Design | Brad Scott

What does accessible design have to do with building a brand? Brad Scott, founder of Applied Design, joins We Built This Brand to share how a branding project for the Braille Institute became Atkinson Hyperlegible: a typeface built on universal design principles that's now served over 40 million times a week on Google Fonts, sits in the Smithsonian's permanent collection, and won a Fast Company Innovation by Design award. We dig into how brand identity and inclusive design intersect, why designing for people with low vision made the font better for everyone, the launch of Atkinson Hyperlegible Next, and what it takes to run a creative agency whose work spans Grand Central Terminal and the World Trade Center. ---------------------------- Show Highlights: ---------------------------- (00:00) Universal Design Mindset (00:21) Meet Brad Scott (01:50) From Interiors to UX (05:51) Why Start Applied (11:48) Building Hyperlegible (30:15) Smithsonian Recognition (31:09) Hyperlegible Next Upgrades (33:07) Variable Font Explained (35:59) Universal Design Benefits (38:09) Applied Design Future Wrap ---------------------------------------------------------------------- CONNECT WITH BRAD & APPLIED DESIGN ---------------------------------------------------------------------- Applied Design: https://helloapplied.com Atkinson Hyperlegible (free download): https://www.brailleinstitute.org/free... Atkinson Hyperlegible on Google Fonts: https://fonts.google.com/specimen/Atk... Atkinson Hyperlegible Next on Google Fonts: https://fonts.google.com/specimen/Atk... Applied Design on LinkedIn:   / applied-design-works   ----------------------------------------------------------------- CONNECT WITH WE BUILT THIS BRAND ----------------------------------------------------------------- Website: https://webuiltthisbrand.com Produced by HumblePod: https://humblepod.com If you enjoyed this episode, leave a five-star review and share it with a friend so we can keep building this brand. #accessibledesign #brandidentity #typography