Swatch Group's 89% Collapse: The Plan That Could Save Omega
Swatch Group's 89% Collapse: The Plan That Could Save Omega The Swatch Group, owner of Omega, Longines, Tissot, Breguet and Blancpain, reported an eighty-nine percent profit collapse in 2025. Instead of laying off workers like every other Swiss watchmaker did, CEO Nick Hayek refused — and the bet just survived its biggest test yet at the May 12, 2026 shareholder vote. This is the full story of the Swiss watch industry's mid-market crisis, told through Swatch Group's last stand. We break down the numbers behind the 89% drop (net profit of 25 million francs vs. 219 million the year before), the seven-billion-franc inventory pile, the activist defeat of GreenWood Investors' Steven Wood, the Hayek family fault lines (Marc Hayek publicly criticizing pricing at Omega and Longines), and the LuxeConsult vs. Hayek strategic debate that's quietly splitting the industry. If you're trying to understand why Rolex and Patek Philippe are immune while Omega, Longines, Tudor, TAG Heuer and Breitling are bleeding, this is the documentary to watch. Sources: Federation of the Swiss Watch Industry, Reuters, Bloomberg, Business of Fashion, Swissinfo, Fortune, Swatch Group 2025 Annual Report, and Professor Pierre-Yves Donzé (Osaka University). #watches #luxurywatches #rolex #omega #swisswatches #horology #watchindustry #swatchgroup #longines #tissot #breitling #watchcollecting 1. The Hour Markers — Swiss Watch Industry Crisis Explained In 2026 https://thehourmarkers.com/articles/w... 2. Federation of the Swiss Watch Industry — Swiss watch exports in 2025 https://www.fhs.swiss/eng/2026_01_29_... 3. Monochrome Watches — Swiss Watch Exports down 1.7% to CHF 25.5bn in 2025 https://monochrome-watches.com/swiss-... 4. Swissinfo — Swatch quashes activist attempt to shake up Hayek stronghold https://www.swissinfo.ch/eng/swatch-q... 5. Business of Fashion — Swatch Gets Bullish as Activist Pushes for Change https://www.businessoffashion.com/new...
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