#132 – KW24 2026 – The Tire Cologne 2026 als aktuelles Sinnbild der Reifenbranche: Unser Fazit

At the end of an intense week in Cologne, we discuss our impressions of The Tire Cologne 2026 in detail in podcast episode #132. Which encounters will stay with us, and which conversations will have a lasting impact? We discuss which players impressed us with their approachability and clear communication, and where we believe there's still room for improvement in their public image and impact. Like a kind of reflection of the situation in the tire industry both in Germany and across Europe, it becomes clear who is currently making a difference and who is too preoccupied with themselves. We also look at the visitor numbers reported by the trade fair organizers, the much-emphasized internationality of TTC, and how we experienced it. 🎙 Be sure to listen! 🎙 ... 👉 Read our full trade fair report here: https://auto.news/artikel/reifenmesse... 👉 Find our video impressions of The Tire Cologne 2026 here:    • 14.600 Besucher, drei Tage, eine Branche i...   Do you enjoy our podcast? Then please subscribe and leave us your feedback! *Website* www.auto.news *Social* Instagram:   / auto.news_by_alzura   WhatsApp channel: https://www.whatsapp.com/channel/0029... Facebook:   / auto.news.byalzura   Linkedin:   / about   *Theme tune* Alpentines - [Into the stars](https://open.spotify.com/track/43Sw9a...) #automotive #aftermarket #thetirecologne #ttc2026