Perché le aziende del futuro metteranno le competenze prima dei ruoli. Il parere di Picogna (Pack)

How do you build a company capable of growth by truly valuing people? 🚀 In this episode of Marketing Garage, Gianluca Testa interviews Pietro Maria Picogna, Founder & CEO of Pack, an AI-native startup that helps companies map, develop, and leverage their people's skills. During the interview, we discuss leadership, corporate culture, startup growth, AI applied to human resources, and the skills that will make organizations more effective in the coming years. Topics covered include: ✅ How to use AI to support people development ✅ Why corporate culture is a true competitive advantage ✅ How an international startup is born ✅ Leadership, mentoring, and personal growth ✅ The role of skills in the future of work ✅ How to build motivated, high-performance teams ✅ Raising investment and growing an innovative company Whether you work in entrepreneurship, HR, management, or innovation, this interview offers many concrete insights. ====== This interview is offered by Garage Academy, the AI ​​Workshop. Garage Academy is the enterprise platform for vertical learning of artificial intelligence and the construction of agentic solutions for companies and teams: https://garageacademy.ai/ ====== CHAPTERS: 00:00 AI HR: Technology applied to Human Resources 01:38 Who is Pietro Maria Picogna and the birth of Pack 06:05 Why corporate culture matters more than the product 09:24 Why HR? 1:22 PM Skill mapping: truly understanding employee skills 3:58 PM Why many companies fail to innovate 8:23 PM Pack has important clients... Focus on corporate culture 10:45 PM Customer feedback and new feature development 10:10 PM How to retain talent within companies 10:02 PM The skills needed in the AI ​​era 10:06 PM SBO Skills-Based Organization: Skills vs. Roles 11:06 PM AI: halved employee or empowered employee 11:32 PM Where to allocate the cost of tokens? 11:28 PM Fundraising and Unicorns 11:26 PM My first pitch 11:13 PM Go to market in the HR sector 11:28 PM Landing in the United States 11:42 PM Personal questions to Pietro Maria Picogna (Pico) 🔔 SUBSCRIBE to the channel so you don't miss upcoming interviews. Every week we bring you real stories, inspiration, and concrete strategies. No fluff, no sensationalism, just value. #MarketingGarage #BusinessGarage #thegarage #garagistitech #GianlucaTesta #businessinterviews #businesspodcast #ArtificialIntelligence #AI #ArtificialIntelligence #AI #HumanResources #HRTech #Leadership #Startup #Innovation #Management #Skills #Business #Entrepreneurship #ArtificialIntelligence #PeopleManagement #growth #pietromariapicogna #pico #pack #HR ========================================= Let me introduce myself... My name is Gianluca Testa, I am the CEO and Founder of several marketing companies such as BeBoom, 4incentive, and Memobrand. For over 20 years, I have been involved in: Sales Growth and Incentive Operations Lead Generation and Sweepstakes Product and Brand Launches I have had the privilege of working on structured projects spanning several years with companies such as Candy, Wrigley, 3Com, Grigolin, Tubor, SAP, Hoover, Nobili, BFT, Noberasco, Riello Aros, Diageo, Duravit, Boero, Snaidero, ABB, Heineken, Cerdomus, Stella Rubinetterie, Corman, Agras Pet, Geromin, Pianca, Comoli Ferrari, Ponte Giulio, Weidmuller, and many others. I actively collaborate with the research center at USF Tampa University (USA), where I developed an innovative project, the SALES POWER SALES CONTROL Method, which combines the worlds of training and incentives to give companies full control over the sales process throughout the entire distribution chain. I am also the author of the book "Memobrand: Create a memorable brand that sells." ===================================== Remember to subscribe to my YouTube channel so you don't miss any upcoming content.    / @gianluca_testa   Also visit my websites: https://gianlucatesta.it/ https://app.beboom.io https://4incentive.com https://linktr.ee/gianluca.testa You can also find me on LinkedIn   / gianlucatesta-   Follow the Podcast: Spotify: https://open.spotify.com/show/72hNvdG... Apple: https://podcasts.apple.com/sg/podcast...