Ep. 10 | Organic Online Marketing for Pet Retail | MPR Roundtable

Independent pet retailers can't afford to ignore organic marketing, but they also don't have time to waste. In this roundtable, Tiff and Dave break down every free marketing channel available to you: social media, blogging, email marketing, and SEO. If it's free and it reaches the right audience, we want to do it. 📌 Timestamps: 0:00 – Introduction & why organic marketing matters for independent pet retailers 0:12 – The marketing funnel: awareness, consideration, conversion & advocacy 5:25 – Social media strategy: building a system that beats motivation 8:46 – 6 content pillars to fill a full month of posts (without burning out) 13:21 – Tools to automate social media: Later.com, ManyChat & AI 16:03 – Blog posting & why it matters more than ever in the age of AI search 32:49 – How to find what your customers are actually Googling (AnswerThePublic, Google Trends) 43:26 – Email marketing & CRM: owning your list and automating engagement 50:02 – SEO in 2026: using AI to audit and improve your website 57:45 – Your organic marketing checklist: 4 things to start immediately 💬 Join our community of independent pet retailers: 👉 https://www.skool.com/modern-pet-reta...