Catalog ads are "boring". So why do they outperform video?

In this video, I sit down with Dan Pantelo to talk about the state of catalog ads in 2025. Marpipe: https://www.marpipe.com/ Dan's $10K offer: https://www.marpipe.com/universal 00:00 Catalog ads in 2025 explained (what you need to know) 04:11 How much brands are really spending on catalog ads 05:07 Why I always recommend catalog ads to brands 06:42 How Meta’s targeting algorithm supercharges catalog ads 12:26 Dara guesses: Is it a catalog ad or not? 23:59 2025 catalog ad updates: What’s working vs what’s not 32:08 How to plan creative templates for your catalog ads 34:38 The creative template you need for your next big campaign 36:26 Best platforms to run catalog ads (besides Meta) 42:17 Why catalog ads on TV might be the next big thing 44:57 Dan’s special offer: $10,000 (and how to qualify)! 47:08 The biggest misconceptions about catalog ads 48:27 Good vs bad examples: Which brands are nailing catalog ads 50:25 How to actually optimize your catalog ads 55:37 How to structure your marketing team for catalog ad success 57:14 Dan’s spicy, unpopular opinion on catalog ads