Going Global – Preparation for International Trade Shows

Join us for the fourth session in NGen's Defence Readiness series, Going Global – Preparation for International Trade Shows. As Canadian companies look to expand into global markets, international trade shows like Hannover Messe offer a unique window into emerging process technologies, evolving supply chains, and new market requirements. This session will explore how companies can prepare strategically — from understanding where capabilities are heading to navigating the growing importance of cybersecurity and regulatory expectations in global markets. In this webinar, NGen and experts Taylor Bentley and Mark Tse will cover: • What Hannover Messe is and why it matters for defence-relevant capabilities • How to identify technologies and trends that will shape future supply chains • How to evaluate whether new capabilities or partners are viable in global defence markets • The growing role of cybersecurity and regulatory requirements in international supply chain participation