How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign. VISIT OUR SITE: https://onemoretime.fm JOIN OUR DISCORD:   / discord   WANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime LISTEN on Spotify: https://open.spotify.com/show/6kmbMFR... LISTEN on Apple Podcasts: https://podcasts.apple.com/us/podcast... FOLLOW Andrew:   / andrew.southworth   FOLLOW One More Time:   / onemoretime.fm     / onemoretime.fm   0:00 Intro 1:47 Andrew Southworth Returns 3:14 Why Artists Need More Ad Creatives 6:14 Why Some Songs Flop in Ads 8:31 Why Good Songs Can Still Fail 13:05 What Artists Need Before Running Ads 15:50 Landing Pages, Budgets & First Campaign Expectations 19:02 Building a Meta Ads Campaign 20:43 Boosted Posts vs Ads Manager 22:12 What a Conversion Campaign Actually Tracks 25:17 Landing Pages, Pixels & ViewContent Events 34:34 Choosing the Right Campaign Objective 35:24 Manual Setup vs Meta Automation 41:30 Advantage Plus Audience Trap 44:55 Targeting Countries, Ages, Genres & Interests 53:12 Using Meta Ad Library 54:50 $100 Ad Campaign Giveaway 57:02 DistroKid Sponsor Break 57:58 Instagram vs Facebook Placements 59:31 Building the Actual Ads 1:04:20 What to Test Across Your Ad Creatives 1:08:21 How Much Does Ad Text Matter? 1:10:12 Real Campaign Breakdowns 1:15:45 Cost Per Conversion vs Spotify Metrics 1:21:14 Finding Winners and Spending Smarter 1:28:30 Why Artists Should Understand Ads 1:29:36 Ads Don’t Exist in a Vacuum 1:31:09 Rapid Fire Rampage