Clinic Marketing That Actually Works

We talk with Jennifer Church Kilkenny about what actually drives growth for cash-pay services in healthcare, from local search intent to email lists you control. We also get real about social media tactics, staff involvement, paid ads strategy, and the compliance lines clinics cannot cross. • her core client mix across aesthetic medical practices and the rise of med spas across specialties • using goals and local search trends to pick services, messaging, and differentiators • why the website is the most important marketing asset and why an email list compounds trust • building marketing permission into intake forms so you can ethically educate existing patients • when TikTok Live can outperform Instagram Live for reaching new people • avoiding forced humor and keeping marketing aligned with real practice culture • involving staff while using approvals, policies, and clear limits on personal posting • choosing Meta ads for low risk offers and Google ads for high intent procedures • HIPAA compliant marketing limits including why retargeting pixels can be risky If you enjoyed this episode, please subscribe to the show on your podcast app and share it with someone who would value the content. I also invite you to subscribe to my HR newsletter for Eye Care leaders. You can find information about that at www.seasoned-advice.com. === This episode is brought to you by Seasoned Advice HR, where I help eye care clinics to hire, retain, and manage better — helping you get Better Results Through People. Learn more at seasoned-advice.com. Contact me directly at [email protected] Get my free HR and leadership downloads here: https://www.seasoned-advice.com/signu...