ICP, Acceptable Clients, and the Gray Area Where Most Accounting Firms Get Burned

➡️ One Step Better now has its own YouTube channel! Subscribe here so you never miss an episode:    / @onestepbetterpod   Every accounting firm has a client they should have said no to. Most of them took it anyway because the money looked good, the sales conversation went well, or somebody convinced themselves they could make it work. Mike and Matt have been there. Listen to them get honest about what actually makes a good client, where the lines are, and why even the best criteria in the world doesn't stop you from talking yourself into the wrong ones. In this episode: ICP vs. acceptable client and why blurring that line when you're growing fast will cost you What "healthy fear of the IRS" actually looks like in a real prospect meeting The criteria that matters more than industry or revenue size The sales team loves them, the service team can't stand them problem Why saying yes to a startup client might be the worst thing you can do for them What it actually feels like when half your revenue disappears in 24 hours 🔔 Subscribe to the One Step Better channel for all future episodes:    / @onestepbetterpod   💬 Got a topic you want us to tackle? Drop a comment, send us a message, or share this episode with a firm owner who needs to hear it. Connect with us: Matt Patrick on LinkedIn → https://hubs.la/Q04fKVdQ0 Mike Shaeffer on LinkedIn → https://hubs.la/Q04fKVdX0 patrickaccounting.com Tired of struggling to find qualified accountants for your firm? Check out Cloud Accountant Staffing's candidate portal. Full of pre-vetted offshore accounting candidates ready to interview as soon as tomorrow → https://portal.cloudaccountantstaffin...