The Executive Content Playbook: Founder-Led Marketing in the Age of AI with Purna Virji - Ep. 113

Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the intersection of AI strategy and executive content, two elements of content marketing that are transforming consumer trust and loyalty. Since Episode 62, Purna has expanded her role at LinkedIn to Applied AI Strategy Lead, and she brings that lens to a conversation about why human storytelling has never been more valuable. Plus, she details how AI fits into the equation without replacing the voice behind it. For more on this episode: https://bit.ly/4u1HgSs Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com https://bit.ly/3GUOMZs Instagram: @thedmmentor https://bit.ly/3vV2Ag9 Linkedin: @thedmmentor https://bit.ly/3IB4ytI Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge - https://bit.ly/3vV2Trj - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy - https://bit.ly/3IIq4N8 - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.