The Most Insane Video Game Marketing Campaign Ever

In 2009, Capcom launched one of the most bizarre video game marketing campaigns ever attempted. To promote Resident Evil 5, a treasure hunt was organized in central London where participants searched for realistic replica body parts hidden around Trafalgar Square. What started as a promotional event quickly spiraled into a public relations nightmare when several of the props disappeared and organizers had no idea where they had gone. The story became so infamous that Capcom issued an official statement admitting: "We now have no idea where they are." In this video, we dive into the complete story of the Resident Evil 5 London marketing campaign, the missing body parts, the police complaints, the official statements, and why this remains one of gaming's strangest marketing stunts. Chapters 0:00 - Intro 1:11 - The Resident Evil 5 Treasure Hunt 4:27 - The footage 5:47 - Where it all went wrong 7:48 - The PR statement 8:45 - The winners of the treasure hunt 10:29 - The success of Resident Evil 5 I just had to cosplay as Jill Valentine from Resident Evil 5 in this video...how could I resist?! If you enjoy gaming history, video game controversies, forgotten internet stories, strange marketing campaigns, Resident Evil lore, and deep dives into gaming's weirdest moments, you're in the right place. resident evil 5, resident evil marketing campaign, capcom, gaming history, video game marketing, resident evil documentary, gaming documentary, gaming controversies, gaming mysteries, forgotten gaming stories, resident evil facts, capcom history, video game history, gaming iceberg, gaming deep dive, resident evil lore, gaming news, resident evil retrospective Sources 1) https://residentevil.fandom.com/wiki/...\ 2) https://www.campaignlive.co.uk/articl... 3) https://www.theguardian.com/technolog... 4) https://thecriticalspace.wordpress.co... 5) https://www.engadget.com/2009-03-12-c... 6)    • Resident Evil 5 Treasure Hunt in London   #ResidentEvil #ResidentEvil5 #Capcom #GamingHistory #VideoGameHistory #GamingDocumentary #ResidentEvilLore #GamingNews #GamingFacts #ResidentEvilHistory .·:*¨♡¨*:·. .·:*¨♡¨*:·..·:*¨♡¨*:·. .·:*¨♡¨*:·..·:*¨♡¨*:·. 𝙁𝙄𝙉𝘿 𝙈𝙀 Instagram:   / eeloftheworld​​​   Twitch:   / eeloftheworld​​​​   Etsy: https://etsy.com/shop/dinohonks​​​ TikTok:   / eeloftheworld​​   X:   / eeloftheworld​​​​   .·:*¨♡¨*:·. .·:*¨♡¨*:·..·:*¨♡¨*:·. .·:*¨♡¨*:·..·:*¨♡¨*:·. For product reviews and other business proposals, email me here: [email protected] resident evil 5, resident evil marketing campaign, capcom, gaming history, video game marketing, resident evil documentary, gaming documentary, gaming controversies, gaming mysteries, forgotten gaming stories, resident evil facts, capcom history, video game history, gaming iceberg, gaming deep dive, resident evil lore, gaming news, resident evil retrospective