How our sense of identity influences our purchasing decisions

Welcome to the republic of me. My name is Ivana, and this is a channel about slow living, emotional honesty, and finding steadiness through everyday rituals — making, creating, and being with life as it is. Have you ever bought something and later wondered, "Why did I actually buy that?" The truth is, most of our purchasing decisions have very little to do with logic or necessity. They are driven by something much deeper: our identity. We are constantly using products and brands to build, communicate, and protect who we are. In this video, we dive deep into the psychology of consumer behavior. We look at concepts like the "Ideal Self," how we use brands as badges to signal our tribe, and why we sometimes buy hobbies we never actually start. By the end, you'll start to see your shopping cart as a mirror reflecting your own psychology. Thanks for being here. website: https://www.therepublicofme.com/ instagram: the.republic.of.me   / the.republic.of.me   Private Facebook Group:   / 2289934008192848   P.O.Box 52774 Limassol 4067 Cyprus 00:00 Intro 01:43 Associations 04:33 Concept of "self" 08:03 The "ideal self" 12:21 Brands as identity badges 15:07 Rejection of identity 18:07 The possibility of "self" 20:19 Moral identity 26:19 Nostalgia 29:14 Scarcity mentality 32:25 Guilty pleasures 34:30 Closing thoughts music: Epidemic Sound https://www.epidemicsound.com/referra... This video is not sponsored. Some links are affiliate links. #NoBuyYear #MindfulSpending #IntentionalLiving #ConsumerPsychology #MarketingPsychology #Identity #ShoppingHabits