How Matt Kelly Went From Bust to £20 Million Building Spacegoods

Here we go, Episode One of Lock-In - and it's a cracker! Our guest this week is Matt Kelly, the founder of Spacegoods - Europe's fastest growing all-in-one Mushroom Coffee blend. His journey through e-commerce has been an absolute rollercoaster, from dropshipping ripped jeans, to building two 8-figure brands before both ultimately entered administration in 2021. It's the learnings he took from these that have helped him build Spacegoods into one of the UK's fastest growing food brands. Our conversation with Matt is raw and honest. You'll hear everything from his thoughts on VC funding vs bootstrapping, through to his ongoing struggles with hiring. Matt's a marketing genius, and today he dives into his playbook for success, sharing real insight into what's working and what isn't for Spacegoods. ___ Check out the HappyStack website: https://www.happystack.com/ We connect the world's best DTC brands with the software they need to scale efficiently. ___ Follow us across our socials: Twitter: https://x.com/happystackhq LinkedIn:   / happystackhq   Instagram:   / happystackhq