Founder-Led Growth to GTM | Ameya Paratkar | More Than Two Cents with CDM | Ep. 3

Every founder reaches a point where growth needs a system. In Episode 3 of More Than Two Cents, Sujata Upadhyay is joined by Ameya Paratkar, Product Leader, Go-to-Market Strategist, and TEDx Pune representative, for a conversation on Go-to-Market (GTM) strategy, Product-Market Fit, Founder-Led Sales, and building scalable growth for B2B SaaS businesses. As companies grow, founder-led sales alone are no longer enough. This episode explores how businesses can transition from founder-led growth to a repeatable Go-to-Market strategy by defining the right ICP, strengthening positioning, building trust through content marketing, and aligning sales and marketing teams. The discussion also examines how AI is transforming GTM and helping businesses create more personalized customer experiences. The conversation explores: • Founder-Led Growth to a scalable Go-to-Market Strategy • Product-Market Fit vs Go-to-Market Fit • Positioning and differentiation in competitive B2B SaaS markets • Why content marketing is "pre-sales at scale" • Building trust before the first sales conversation • How AI is changing GTM and personalization • Defining the right Ideal Customer Profile (ICP) • Sales and Marketing Alignment for sustainable growth • GTM metrics that prioritize quality over volume • The future of AI-driven Go-to-Market Strategy A key takeaway from the discussion: "Content is pre-sales at scale." Whether you're a founder, GTM leader, SaaS professional, marketer, or product leader, this episode offers practical insights into Go-to-Market Strategy, Product-Market Fit, B2B GTM, B2B SaaS, Founder-Led Sales, AI in GTM, Content Marketing for B2B, ICP Targeting, Positioning, and Sales & Marketing Alignment. About CDM Content Design Market LLP CDM Content Design Market LLP is a demand generation firm for B2B technology companies. We help SaaS, IT services, and emerging tech firms build visibility, credibility, and consistent growth opportunities. Our lead generation approach combines organic discovery through strategic content, SEO, and thought leadership to influence long enterprise buying cycles. We complement this with targeted outreach through email campaigns, LinkedIn Sales Navigator, and calling to connect with the right decision-makers. At its core, CDM helps technology firms turn expertise into market attention and qualified demand. 🌐 CONNECT WITH CDM MEDIA GROUP Website: https://cdmmediagroup.com WhatsApp: https://wa.me/919322526709 LinkedIn:   / cdm-mediagroup   Instagram:   / cdmmediagroup   Facebook:   / cdmmediagroup