How to Optimize Bids in Amazon PPC | That Amazon Ads Masterclass Lesson 3.3

Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers:   / discord   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ========== Stop wasting money on Amazon PPC bids that are quietly killing your account. This lesson of That Amazon Ads Masterclass (Lesson 3.3) shows you exactly how to optimize bids in Amazon PPC using real, data-driven formulas -- not flat percentage guesses. Stephen breaks down 4 keyword criteria: high ACoS, high spend/no sales, low ACoS, and low visibility -- each with its own precision bid formula. You'll master the Revenue Per Click model, the Target CPA spend threshold, and why your date range can make or break every Amazon PPC bid decision. If you want to lower ACoS and scale profitably on Amazon Ads, this is the framework you've been missing. 📌 That Amazon Ads Masterclass | Lesson 3.3 ========== CHAPTERS: ========== 00:00 - 02:39 - The 4 Keyword Criteria for Amazon PPC Bid Optimization (Overview) 02:40 - 08:47 - High ACoS Keywords: The Revenue Per Click Bidding Model Explained 08:48 - 12:32 - Why Lowering Bids Won't Hurt You (Handling the Top of Search Objection) 12:33 - 17:40 - High Spend, No Sales Keywords: Defining the Spend Threshold with Target CPA 17:41 - 26:38 - The Bid Formula for High Spend, No Sales Keywords (Anticipated Revenue Per Click) 26:39 - 27:52 - Why Low Visibility Keywords Need Careful Bid Inflation (The Automation Trap) 27:53 - 30:50 - Date Range Selection: The Hidden Variable That Affects Every Bid Calculation 30:51 - 36:25 - Low ACoS Keywords: Increasing Bids to Grow Profitable Sales Volume 36:26 - 38:18 - Low Visibility Keywords: Gentle Bid Increases to Gather Traffic Data 38:19 - 40:15 - Optimization Frequency and Weekly Cadence Strategy 40:16 - 44:05 - Closing Remarks and What to Expect Next ========== 🔗Connect with Stephen & Andrew: Stephen:   / stephen-noch   Andrew:   / andrewbailiff   🎙️Follow That Amazon Ads Podcast: LinkedIn:   / that-amazon-ads-podcast   Spotify: https://podcasters.spotify.com/pod/sh... YouTube:    / @thatamazonadspodcast   👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonfba #thatamazonadsmasterclass