One Corporation Controls 9 Hearing Aid Brands (And They're All Made The Same Way)

One Corporation Controls 9 Hearing Aid Brands (And They're All Made The Same Way) Think you're choosing between different hearing aid brands? You may actually be choosing between different labels from the same company. In this video, we uncover how one corporation controls multiple hearing aid brands, why many of them share the same technology, and how the same chip can appear in devices with price differences of thousands of dollars. We'll break down Sonova's brand portfolio, explain how their retail network works, and show you what really changes between brands like Phonak, Unitron, and Sennheiser—and what doesn't. If you want honest hearing aid reviews, industry breakdowns, and tips to avoid overpaying, subscribe to Smart Hearing for more videos every week.